Featured In
MEDIA LUMINARY
Damian Hall is a renowned luxury real estate expert frequently featured on platforms like HGTV, Wall Street Journal, NY Times, and many others, offering insightful perspectives and trend analysis
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Amplify Your Home’s Value:
Why a Realtor with PR Skills is Your Secret Weapon in Today’s Market
Hiring a luxury realtor with skills in obtaining press for properties offers several advantages for homeowners, particularly in the high-end real estate market. Additionally, earned press is often more effective than paid ads for various reasons.
Advantages of Hiring a Luxury Realtor Skilled in Obtaining Press
Enhanced Visibility and Credibility: A luxury realtor with expertise in public relations can secure media coverage that significantly enhances the visibility and credibility of a property. By telling compelling stories and showcasing unique features, these realtors can attract attention from prestigious media outlets, which adds an element of prestige and trust to the property.
Access to Affluent Networks: Luxury realtors often have access to a network of high-net-worth buyers and sellers. This network allows them to market properties to serious buyers who are specifically looking for luxury homes, leading to faster sales and potentially better offers.
Strategic Marketing Approach: These realtors utilize strategic marketing approaches that include crafting press releases and leveraging media relationships to ensure that properties receive the right kind of attention. This strategy helps differentiate properties in a competitive market.
Why Earned Press is More Effective Than Paid Ads
Trust and Credibility: Earned media is perceived as more trustworthy because it comes from third-party sources such as journalists or satisfied customers, rather than directly from the brand itself. This authenticity makes it more credible in the eyes of consumers, with 92% of consumers trusting earned media compared to only 41% who trust paid ads.
Cost-Effectiveness: While earned media involves indirect costs like retaining a Public Relations Firm, it does not require direct payments like paid advertising does. This makes it a more cost-effective option for building brand reputation and reaching audiences without significant financial investment. This cost savings can be deployed toward the ad budget for things like YouTube Pre Roll Ads to drive exposure to the property or development videos in feeder markets.
Higher Engagement and Reach: Earned media tends to generate higher engagement because people are more likely to interact with content shared by peers or credible sources. This organic reach can lead to increased visibility and a wider audience compared to paid ads, which are often seen as less engaging.
Overall, hiring a luxury realtor skilled in obtaining press can provide significant advantages by enhancing the property’s visibility and credibility, while earned press offers a more consumer trusted strategy than paid advertising.
DHG | IN THE NEWS
HOW TO SECURE AND SELL TROPHY PROPERTIES
When it comes to marketing trophy properties or getting past a plateau, Aaron Kirman and Damian Hall have a few secrets to success — and they are sharing their tips with us.
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The Most Expensive Homes in Every State, From Alabama to Wyoming
We've canvassed the country's real-estate market to find the most expensive home in all 50 states and Washington, DC.
Nicholls-Crook Plantation
$700,000 Homes in South Carolina, Vermont and Utah. An 18th-century plantation house in South Carolina.
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Tryon Horse Farm Featured in Christie's Blog
Ready, Set, Play: Luxury Recreational Spaces for Kids of All Ages.
Ahead of the 2018 World Series, Luxury Defined tours 10 homes with world-class amenities for sports and recreation
Discover the Ultimate Equestrian Paradise In South Carolina's Blue Ridge Mountains.
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The Most Expensive Home in South Carolina’s History Hits the Market for $22M
Located in Simpsonville, SC, the 16,000-square-foot home sits on a sprawling 54 acres designed for the horse lover.
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There’s a Pub and a Horse Barn—But It’s a Kangaroo Named Irwin That Has Home Buyers Talking
In The Trenches Section of WSJ | Mansion
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European-styled home sales for $2.4M
The European-styled home at 20 Babbs Hollow Road sold May 8 for $2.4 million, making it the second-biggest on-market sale of a single-family detached home in the city of Greenville so far in 2024.
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In Greenville luxury real estate, attention to detail sets Damian Hall Group apart.
Whether listing a home for $2 million or $22 million, Hall and his team are committed to delivering what he terms “a Ritz-Carlton experience.”
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Playing In A Different League
"We treat every home like a masterpiece," points out Damian. "For each listing, we create custom branding, gorgeous web-sites, cinematic films, architectural photography, extraordinary events, captivating press, and more."
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Christie Brinkley Relists Her 2 Homes in the Hamptons: Why Haven’t They Sold Yet?
“In my experience, the formula comes down to price + condition + exposure = a sale,” says Damian Hall, a real estate agent from Greenville, SC. “If one of those is off, it could easily create a situation where the home doesn’t sell and needs a fresh strategy.”
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America’s Best Place To Live Is Shockingly Affordable
“These Midwestern states see a lot of snow in the winter, whereas here in the Southeast, people are flocking to escape it,” says Damian Hall, a real estate agent with The Damian Hall Group in Greenville, SC.
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A kangaroo comes with this $22 million SC equestrian estate for sale.
If it sells for the asking price, it will be the most expensive house sold in South Carolina, eclipsing the $20.5 million Vanderhorst Plantation on 16 acres on Kiawah Island sold in 2021. Also, six horses on the property are included in the sales price along with the kangaroo.
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The roughly 54-acre equestrian property near Greenville would set a record for the state if it fetches the asking price.
This ‘Rock the Block’ House Designed by Leslie Davis and Lyndsay Lamb Is for Sale
“They nailed the look with this one—the aesthetic, the vibe, and the floor plan—it’s the epitome of what’s in demand right now,” says Hall.
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Is This America’s Best Small City Today?
Many of these locations on the list are actually suburbs, or “luxury enclaves near larger cities,” points out Damian Hall, a real estate agent with Blackstream | Christie's International Real Estate based in Greenville, SC.
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Buy a 54-acre estate complete with 3 arenas, and 12 stables
A magnificent 54-acre equestrian estate in South Carolina in the USA has hit the market for a staggering $22m — or £17.6m — making it the most expensive residential listing in the state.
CIRCLE CREEK FARM
Our PR Team Secured South Carolina's Most Expensive Property The Cover of WSJ | MANSION
A $22 MILLION SOUTH CAROLINA ESTATE INCLUDES A HORSE BARN, A PUB-STYLE BAR AND A KANGAROO NAMED IRWIN
The roughly 54-acre equestrian property near Greenville would set a record for the state if it fetches the asking price.
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HGTV | HOUSE HUNTERS
"Housing Horses in South Carolina" featuring Damian Hall
A young couple's on the hunt for a new home with a barn outside of Greenville, South Carolina. She's focused on finding a large property with horse friendly amenities, but to get the outdoor space she wants, they may have to make some compromises on the inside.
PANELS + INTERVIEWS
LEVERAGING INSTAGRAM (AND OTHER CHANNELS) TO GET LUXURY LISTINGS
INSTAGRAM WITH LUXURY REALTOR DAMIAN HALL
Interview with Inside Real Estate (KV Core)
GROVE PARK INN TOP PRODUCER PANEL
Coming to you from the Christie's Regional Conference at the historic Grove Park Inn in Asheville! Damian is on a panel discussing social media strategies. Hear the best social media tips from titans in the real estate arena 🔥 Featuring rockstars Staci McMillan Donegan from the Christie's Affiliate in Savannah + Liza Caminiti with Ivester Jackson | Christie's in CLT/Lake Norman
COMMERCE CLUB PANEL: BUILDING YOUR BRAND
Hear tips and best practices from industry experts, including luxury real estate and marketing ninja, Damian Hall. They discuss why branding is important, how to maintain brand image and culture, and how to build your brand.
SOCIAL MEDIA PANEL
Live from the Christie's Luxury Retreat at the Grand Bohemian in Charlotte. Check out Christie's International Real Estate Power Brokers talking all things social media. From strategy to best practices, there's a ton of great information in this panel discussion!