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“How to make social media work for you in luxury real estate.”
Hall was kind enough to break down his strategy for me.
“People love to look at beautiful homes and puppies. So I craft content around our listings using stunning [professional] photography and video. Then, I put an ad spend behind that, so we 10x the number of people who see our content.”
“Christie Brinkley Re-lists Her 2 Homes in the Hamptons: Why Haven’t They Sold Yet?”
“In my experience, the formula comes down to price + condition + exposure = a sale,” says Damian Hall, a real estate agent from Greenville, SC. “If one of those is off, it could easily create a situation where the home doesn’t sell and needs a fresh strategy.”
“Finding the right agent for home sellers.”
“The days are gone where a real estate broker simply places a sign in the yard, enters it into (the Multiple Listing Service) and sits around their office waiting for it to sell,” says Damian D. Hall, a real estate broker in Greenville, S.C.
For sellers, that means searching for a proactive, technology-savvy agent, Hall says. Because buyers start with the Internet, he says “photos must be professional, magazine quality, and the description has to be detailed and really sizzle.” Also, look for an agent who has some social-media marketing muscle. “It’s scary how much Facebook alone knows about its users, but at the same time it’s pure gold for those looking to put a product — or in our case, a listing — in front of the consumer most likely to buy the house,” he says.
Properties in the Press
$4M Farm Featured in Christie's Blog
Ready, Set, Play: Luxury Recreational Spaces for Kids of All Ages.
Ahead of the 2018 World Series, Luxury Defined tours 10 homes with world-class amenities for sports and recreation
Nicholls-Crook Plantation Featured in NY Times
$700,000 Homes in South Carolina, Vermont and Utah
An 18th-century plantation house in Woodruff, a timber-frame house in Fairfield and a midcentury-modern home in Salt Lake City.
Damian Obtained press for client's equestrian rescue and farm for sale
Syndicated Nationally via AP
"Tryon-based rescue works to save horses from slaughter."
DHG Wofford House Featured in Local Paper
Perhaps the most iconic house on Main Street is for sale.
The Charles Pinckney Wofford House, located on a meticulously landscaped half-acre lawn across from Converse College at 571 E. Main St., is listed for $840,000 by the Damian Hall Group.
DHG Nicholls-Crook House Featured in Local Paper
A Greenville County homeplace that has been a part of local history for more than 200 years is for sale. The Nicholls-Crook House, located at 120 Plantation Drive in Woodruff, can be yours for $674,900.
DHG Fairwinds Castle Featured in Local paper
Fairwinds Castle has all the hallmarks of an English country estate, from a grand gated entrance and large stretches of lush pasture to a stately gray stone tower. And it’s only seven minutes from the quaint but bustling streets of downtown Landrum.
Fairwinds Castle Featured in Christie's Blog
8 Castles That Blend the Medieval with the Modern
They began as practical buildings meant to defend the property of landed families from invasion, and later entered the popular imagination as the sites of romantic tales of chivalric knights and courtly love. But castles aren’t just the atmospheric backdrops for fairy tales, period dramas, and Hollywood films: Some of these historic fortresses have been converted into luxuriously appointed private homes. Whether the castle of your dreams is gothic, baroque, or neoclassical, these magnificent residences are exemplars of master craftsmanship that inspire with their grand proportions and timeless charm.
DHG Castle Ladyhawke Featured in Local paper
Tucked away in the North Carolina mountains stands an empty castle.
While that may sound like the beginning of a fairytale, this castle does exist in the small town of Tuskasegee, N.C. However, when you make the long drive through the North Carolina mountains to Tuskasegee Valley, outside of Cashiers, and find your way to the heavy wooden entrance gate, you do feel like you’ve fallen into a magical realm, exactly as the owner-designer intended.
DHG Turner House Featured in TOWN Magazine
William “Willie” Riddle Ward, Jr. (1890–1984), one of the most notable Southern architects in history, built a career on these ideas. And he was prolific—having designed more than 133 residential and commercial structures in the state of South Carolina alone. Throughout his 41-year tenure in Greenville, Ward was known for his partiality toward the Tudor, Classical, and Colonial Revival styles popular during the first half of the twentieth century. He insisted on using high-quality materials with meticulous attention to detail, and although his designs follow many tenets of their respective stylistic categories, Ward’s signature is present in his individually designed moldings and millwork.
DHG listing featured in Charlotte Observer
Check out the Home | Design section of the Charlotte Observer... Our listing at 1080 Meadowlark in Tryon made the cover + features an interview with Damian about life in the Carolina Foothills! Also featuring gorgeous DHG listings in Rutherfordton, Landrum + Cliffs Valley
DHG Listing featured in charlotte observer
Check out the Home | Design section of the Charlotte Observer... Our listing at 1616 White Oak Mountain made the cover + inside feature!
Fairwinds Castle Featured in Mansion Section of WSJ
When Melinda Courtland purchased her Landrum, S.C., vacation home four years ago, she wanted it to be different from her Bahamas-style Vero Beach, Fla., home. When she first visited the Landrum property, Ms. Courtland, a lover of antiques and collector of rare books, was impressed by the home’s details, like its double-height library inspired by one in Scotland. “I feel like I’m on vacation in a foreign country every time I arrive,” she says of the 21-acre property, which she is selling because she now finds it too large for one person.
Damian appears on Carolina Morning Promoting River Bend Listing
GREENVILLE, S.C. (WSPA) – Damian Hall of the Damian Hall Group at Blackstream | Christie's will be holding a Holiday Open House Event with Land Rover of Greenville at River Bend Sportsman's Resort this Thursday from 1 – 5 p.m.
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HGTV | House Hunters
Season 149 | Episode 11
A young couple's on the hunt for a new home with a barn outside of Greenville, South Carolina. She's focused on finding a large property with horse friendly amenities, but to get the outdoor space she wants, they may have to make some compromises on the inside.
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