your influential sales + marketing division
Our industry-leading team covers the complete sales, creative, marketing, and public relations spectrum – all under one roof. Through seamless collaboration, DHG acts as an extension of your team, expanding your brand, guiding your strategy, and delivering targeted results. With a foundation rooted in collaboration, every stage of the development process is approached with innovation, unparalleled market research and rigorous attention to detail. All properties receive comprehensive exposure through our unmatched global network.
- Recommendations of project architects, interior designers and building consultants
- Unit mix, sizing and layout review
- Pricing strategy
- Amenity and retail consulting
- Product differentiation
- Unit design and finish consultation
- Construction budget evaluation and adjustment
- Building operations and services analysis
- Offering plan consultation
- Creation and design of sales office journey and model residences
- Mortgage financing consultation
- Comprehensive marketing strategy
- Brand development
- Management of sales material development, timeline and budget
- Digital and social media marketing platforms
- International marketing programs
- Campaign creation and media planning + management
- Domestic and international listing syndication
- Digital sales tool creation
- Rendering oversight
- Consumer and broker event planning
- Strategic co-branding and influencer partnerships
- In-house creative, public relations, media and social agency
- Communications strategy
- Preparation of pricing schedules
- Strategic inventory planning and control
- Selection, training and management of on-site teams
- Expert contract negotiation
- Monitor, coordinate and supervise all domestic and international sales efforts and operations
- Traffic reporting and analysis
- Facilitation of industry relationships and co-brokering
- Outreach to area brokers
- Preparation of status reports
- Marketing assessment and adjustment
- Preparation of closing documents
- End loan mortgage partnerships with national lenders
Online REpuation
We know the importance of online reputation for clients, the first thing many consumers do is research a company and their reviews. We have multiple programs and systems to generate reviews and will utilize these systems to generate glowing reviews for your company.
Brand Exposure
Our next step is to educate consumers about your companies story, highlighting key elements that separates you from other builders through video. • Documentary Style Videos • Video Testimonials with clients Talking About Their Experience With Highlights Of Them Throughout The Process
Open Houses
We know the importance of an open door, it’s exactly why builders have representatives within the community at their model homes, and this is no different than running open houses.
Custom Websites
test
Buyer Database
Realtor Relations + Event
CHRISTIE'S Development Marketing
The Development Project Marketing program is specifically designed to launch, market, and sell high end residential, resort, and urban developments. Appealing to prosperous buyers around the world, these initiatives heighten interest through a global marketing platform combined with local connections. Informed assessments of the development are carefully undertaken prior to Christie's International Real Estate's participation, ensuring that the buyers can be confident of quality, service, and completion.
Consultation from the beginning assures that every aspect of each development is market driven and supported by a sound plan to generate sales through careful positioning and branding. Our team of accomplished professionals from Christie's International Real Estate adeptly collaborate on the successful execution of sales.
Christie's International Real Estate provides access to a worldwide distribution network, a dynamic website, and other proprietary marketing venues including the Christie’s auction house marketing platform, all of which provide access to a global client base of qualified buyers.
